Allegiant Airlines Digital Presence Reboot
Allegiant Travel Company wanted to create a new responsive website to improve its brand image, reduce friction while purchasing travel, and increase conversions. Allegiant was ready for a change in brand identity, to better reflect its investments in onboard and airport upgrades.
Context
Founded in 1997, Allegiant offers affordable leisure travel to various destinations, emphasizing low fares, nonstop flights, and quality travel partners for a hassle-free experience. Allegiant Air's revenue is $2.3 billion. Allegiant Air has recorded a profit of US$88.5m for the second quarter (Q2) of 2023.
Role: Design Lead, Concept, UX Strategy, Led two Visual Designers
Tools: Sketch, Invision, Zeplin
Year: 2018 - 2020





